At some point in your career as a CMO, chances are high that you'll be involved in a major product launch. But while you might have experience in launching products on your way up to the CMO position, are you prepared for the full breadth of responsibilities CMOs have to manage when launching products?
That was a test Yoni had to face recently, and he's back with us on CMO Diaries to share his experiences, lessons learned, and advice from the first major product launch he conducted as CMO of Uptime.com.
Check out the new episode to find out everything you need to know as a CMO for launching products.Listen to the full episode and more
Key talking points
- The important things to consider when launching a product as a CMO.
- Why you should never take things for granted with product launches.
- Why the work doesn't stop once the product is launched.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
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