You're never done learning as a CMO, and developing new skills can have unexpected benefits.
Yoni Solomon, CMO of Uptime.com, knows this well, as he recently skilled up to lead the development of Uptime's new pricing model system, and in doing so he's unlocked new avenues of conversation with different departments.
Find out how this can be a huge advantage in this episode of CMO Diaries.
Key talking points
- The importance of developing new skills, along with a working knowledge of the associated terminology as a CMO.
- How these skills and terms can allow you to have two-way dialogues with other departments, like development teams.
- What these new avenues could mean for future projects.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
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