Marketing can take you to many places in your career, but is CMO as far as you can go? "No!" says Rob Balderstone, who made the move from CMO at Locket to a fresh challenge: CPO.

Why would a marketer want to make this move? What benefits does a marketing background bring to the role? And how can you go about stepping into the CPO role?

We examine all this and more with Rob.

Key talking points

  • Why the shift to product can make sense for a CMO.
  • The benefits a marketing background can bring to the role.
  • How it can broaden your perspectives and enhance your marketing career.

About the guest

Rob Balderstone's clear passion for Locket's product is obvious: he began as a beta tester and loved it so much he joined the company to run their digital marketing, eventually reaching the role of CMO. But his investment in driving the product forward has led him to seek a new challenge: Chief Product Officer.

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