As part of our ongoing mission to elevate and enhance the role of CMOs, we’re adding to our repertoire of podcasts with a new series: CMO Diaries!
Each episode, we’ll bring you the latest updates from upcoming CMOs as they share their experiences. Delving into the lessons learned and the resources they’ve relied on to help you succeed where they succeed. Plus how to overcome similar challenges and avoid the pitfalls they might’ve encountered along the way.
Our first two episodes feature Yoni Solomon, fresh into his first CMO role at Uptime. Yoni explores how he navigated the switch to a startup environment after his experience marketing in larger corporate environments, and what it means to be the true head of marketing for a brand for the first time.
Episode 1: ‘Top priorities for a new CMO’
What do new CMOs need to focus on? Whether you’re a veteran or brand new to the title, it can be daunting stepping into a new role. That’s why our first episode is all about how Yoni navigated his first two months at Uptime, what he’s prioritized, and who he needed to connect with and engage to find his feet.
Key talking points
- The importance of establishing expectations and building relationships with other departments.
- Expanding skill sets through contractors.
- Adapting from big-tech to the startup environment.
Episode 2: ‘More than just talking: messaging and positioning’
Identifying your positioning and developing messaging around it is essential to building a brand, making it a key responsibility of a CMO. In our second episode, Yoni takes us through the importance of messaging and positioning, the process he takes to establish them, and how to get buy-in from all of the different aspects of a business that they affect.
Key talking points
- Why messaging and positioning are important to a brand.
- The importance of customers in establishing your positioning.
- Establishing a consensus with key stakeholders to successfully roll out new positioning and messaging.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
Want to get involved?
Want to be part of the conversation with modern CMOs? The first step is to join our community! Access is completely free, and you’ll get to connect with CMOs around the world.
Want to be a regular guest on CMO Diaries? We want to hear from you! Whether you have a topic in mind or want to brainstorm some ideas, get in touch at email@example.com.