Members-only B2B Marketing What is selective retention in marketing? Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....
Members-only Articles Unlocking the power of branding in B2B SaaS startups Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding....
Members-only B2B Marketing B2B experiential marketing: How to get it right Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....
Members-only Marketing Attribution B2B attribution: Treasure hunt or wild goose chase? Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....
Members-only B2B Marketing Why is customer marketing an undervalued business function? I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That's why I've outlined strategies that will allow customer marketers to take center stage....
Members-only B2B Marketing How to leverage B2B community marketing In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success....
Members-only Sales and Marketing 5 practical steps to sales and marketing alignment Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....
Members-only Startups The European startup landscape: An insider guide Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility discusses being a CMO in Europe vs. the States, key skills, visions of the future, and more....
Members-only Brand strategy How to build a strong B2B brand strategy Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit....
Members-only B2B Marketing How to reach and engage B2B buyers I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing....
Members-only Careers 5 missteps new CMOs should avoid at early-stage B2B companies I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of Enterprise B2B software/SaaS companies....
Members-only Market Research State of Market Research Report with SemRush We partnered with our affiliate community, Product Marketing Alliance, and martech maestros, Semrush, to do a deep dive into how marketing leaders are currently conducting market research in their organizations....
Members-only Brand strategy Why Gong put polarization at the heart of its marketing strategy We’ve been able to build a brand that customers and employees are passionate about because we do things differently. Here’s how we’ve been able to stand out by being intentionally polarizing....
Members-only Articles How to leverage social media for your B2B brand If you're a B2B brand, chances are you've been considering the idea of leveraging social media to boost your business. But how do you know if it's worth it? What's the ROI on social media for B2B brands?...
Members-only Marketing Strategy How to unlock community-led growth as a CMO Learn more Enjoyed this video? Why not check out some related reading 👇 Customer-led growth: the key to marketing success?Many organizations are starting...