Data & Analytics

This article explores how marketing leaders are evolving their measurement strategies to balance performance and brand....

AI is making it easier for CMOs to use predictive analytics, and it’s fair to say that we’re moving towards a world where campaigns are optimized in real-time....

How CMOs can measure the effect of their entire marketing funnel....

The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....

Stay ahead in the AI race! Discover how to leverage generative AI, RAG, and your unique data assets to build a sustainable competitive advantage....

I’m Andy Weiss, CMO of Ceipal, a talent software company, and I’m thrilled to dive into the art of data-driven storytelling with you...

In this three-part series, Max Kremer outlines the challenges of accurately measuring the return on your digital marketing efforts....

Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts....

Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....

Keith Povey, Director of Revenue Marketing at Panaseer, explores how data can inform and enhance creative efforts....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

When it comes to demand generation, the path from conceptualization to successful execution involves meticulous strategy and continuous refinement. In this article, discover the foundational elements of successful demand generation campaigns....

Brand marketing analytics bridges brand building and performance marketing. This article shows CMOs how to measure brand impacts, project revenue contributions, and sell to CFOs....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead....