Data plays an essential role in marketing, and having the right relationship with it is important to being a great modern CMO. Whether it's finding the right data sources, knowing how to interpret it into actionable insights, or training your team to utilize it appropriately, CMOs and data go hand-in-hand.
Team CFO and CMO: Maximizing Data to Weather Downturns
US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....