Members-only Fractional CMO How to hire a fractional Chief Marketing Officer (CMO) Hiring a fractional CMO is becoming increasingly popular. In this article, we explore how hiring a fractional CMO not only provides many advantages but also serves as a bridge between short term projects with long term success....
Members-only Case studies Virtual Summit case study: "It's a unique opportunity to really get in touch with people doing what we do in different geographies.", Thiago Monteiro In November 2023, we hosted our biggest CMO Virtual Summit ever! We were blown away by the awesome response from everyone who (virtually) attended, so we were keen to catch up with an attendee to get their thoughts on how it all went....
Members-only Case studies CMO Alliance Ambassador case study: "I was looking for new connections, fresh ideas, and a more active community", David Moreno We caught up with one of our newest ambassadors, David Moreno, CMO of Virutalware, to find out what led him to the community in the first place, and why he wanted to become one of our Ambassadors....
Members-only MarTech B2B attribution - Treasure hunt or wild goose chase? Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....
Members-only Consumer Insights How to use social media to create real customer relationships In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares....
Members-only Podcasts What's the ROI on experiential marketing? with Kitty Hart Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....
Members-only Data & Analytics 3 ways savvy marketers will use data in 2024 As customer expectations continue to evolve, brands need to up their game if they want to surprise and delight. It's time for a fresh approach to meet today's demands....
Members-only Articles The right way to build influencer marketing strategies I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only AI Practical use of AI for creating new marketing and e-commerce content Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....
Members-only Paid Media 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
Members-only Case studies CMO Alliance Ambassador case study: "I am eager to amplify awareness about this invaluable resource", Munmun Nath Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....
Members-only Data & Analytics Building brand trust in a new era of data privacy In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....
Members-only Leadership How to select the right marketing agency for your brand Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....
Members-only CMO Convo Slowing the CMO revolving door with Mark Donnigan We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....
Members-only CMOs Nominate your CMOs to Watch in 2024 It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...
