Members-only Articles MTA, MMM, and Next-Generation Marketing Attribution The seemingly endless proliferation of both off- and online channels has significantly complicated the measurement process. Attribution methods have had to evolve accordingly....
Members-only Case studies Podcast Case Study | "It stimulated some really interesting conversations" | Patrick Reynolds We caught up with Patrick Reynolds to find out what he thought of his experience on the CMO Convo podcast, and how the response has been to his appearance on the show....
Members-only Podcasts CMO Convo | Sales and Marketing, Unite! | Jessica Lyn Zall In this episode of CMO Convo, we're joined by Jessica Lyn Zall, CMO of Percent, and she's breaking down the way Sales and Marketing collaborate needs to evolve alongside customer behavior....
Members-only Leadership Everything you need to know about marketing OKRs OKRs is a term that gets thrown around a lot these days, but what exactly does it mean? Andrea Lineham, CMO of Zai, is here to shed some light on the magic of OKRs and how they can help drive your business’ performance....
Members-only CMOs What are the biggest challenges facing CMOs and marketing leaders? In this article, we’ve pulled together some of the biggest CMO challenges 2023 has presented to our community. We've also added some quick advice on how to overcome them if you’re in a similar circumstance....
Members-only Team management Revenue marketing only works when accountability is in place With today's heavy focus on measurable results and ROI, savvy marketers are increasingly looking for ways to achieve bottom-line responsibilities....
Members-only CMO Convo CMO Convo | Making the case for brand awareness | Rachael Donnelly How can your customers buy from you, if they don't know who you are? And yet you still need to make the case for brand awareness, as Rachael Donnelly explains....
Members-only Skills The new CMO: Strategist, technologist, and agent of growth In this article, I'm detailing the most important aspects of the CMO role right now, and what they need to maximize effectiveness in the future....
Members-only Careers Personal branding: how to overcome the fear and embrace the journey In this article, we’ll explore why personal branding is crucial for women, address the reasons behind their hesitation, and provide actionable steps to help them embark on this empowering journey....
Members-only Podcasts CMO Convo's 100th episode | Diverse marketing needs diverse leadership We're celebrating hitting 100 episodes on CMO Convo with a special episode! The topic: overcoming obstacles as a woman marketer, and the importance of elevating and championing diverse voices....
Members-only Growth Why now is the time for brands to diversify their partner marketing programs Today’s more forward-looking brands are finding tremendous success in expanding their mixes to include a wider array of partner monetization models....
Members-only Brand strategy How to drive engagement with brand stories Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it....
Members-only Data & Analytics How to revolutionize your marketing strategy with revenue intelligence Discover how revenue intelligence provides CMOs with a holistic view of business performance, customer behavior, and market trends....
Members-only Consumer Insights How to market to Gen-Z consumers Aidan Tighe, CMO of MOSEA, joins us to discuss his unique perspective on building marketing strategies as a CMO aimed at increasingly influential consumer group Gen-Z....
Members-only Consumer Insights What is a unified customer experience? One of the oldest rules of business is that the customer is king/queen/non-hereditary head of state. And they need to feel like this in every interaction with your brand. While this can be true everywhere, there are few industries where this is more important than restaurants and hospitality....
