How AI is reshaping search in 2025: A strategic guide for marketing leaders

Your go-to guide for keeping your brand’s social media on point...

Discover 6 effective B2C demand generation strategies to boost customer engagement, drive sales, and grow your business. Learn how to attract and convert more consumers with proven tactics....

Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....

While many companies traditionally focused on capturing existing demand, this approach is no longer sufficient....

So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....

The cross-functional aspect of the product marketing role also allows you to exercise the empathetic, OKR-focused, and strategic mindset you’ll need to succeed as a CMO....

Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....

Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....

If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....

Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives....

See the SMART template in action....

Set smarter goals, stay on track, and achieve more with this simple yet powerful framework....

Wondering how to enhance your marketing team’s performance and happiness? You’ve come to the right place. This five-step guide will help you harness AI to empower your team, making their work more efficient and enjoyable....