Members-only Podcasts CMO Convo | Story Masters 3: The characters in your brand stories | Gastón Tourn In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....
Members-only Infographics Infographic | Start-up CMOs: Working with your CPO It can be tough to do great marketing without great products, which is why it's important for CMOs to have a productive relationship with their CPOs....
Members-only Podcasts CMO Convo | Story Masters 2: The structure of great brand stories | Gastón Tourn More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....
Members-only CMO Meetup | Pune, India | January 20, 2023 Join us in-person on Friday, January 20th for our second CMO Alliance in-person Meetup in Pune, India, where you get the chance to connect, engage, and network with fellow marketing leaders. 💫...
Members-only Market Research Growth CMO Report 2022-23 Discover the path to establishing and meeting growth goals in the Growth CMO Report 2022-23. Unlock your path to Growth CMO success with our report....
Members-only CMO Convo CMO Convo | Story Masters 1: The goal of brand storytelling | Gastón Tourn Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...
Members-only Market Research State of Market Research 2023 survey We’re partnering with Semrush to discover how market research is currently conducted across a variety of industries, regions, and roles....
Members-only Growth Marketing 7 mistakes to avoid when building a brand community What are the commonly made mistakes in community building, and how can we steer clear of them? Here are our top seven mistakes you’ll want to avoid when building a community....
Members-only Startups Infographic | Start-up CMOs: Working with your Head of Sales In our Start-up CMO's Playbook, we detailed what an effective working relationship with your Head of Sales can look like, and we've pulled out some of the most important points in the infographic below....
Members-only Consumer Insights How to navigate a customer service surge Demand for customer support doesn't always remain at the same level. Sometimes, customer service departments can face a deluge of requests submitted through one or multiple support channels....
Members-only CMO Meetup | Pune, India | December 9th, 2022 Join us virtually on Friday, December 9th for our first CMO Alliance in-person Meetup, where you get the chance to connect, engage, and network with fellow marketing leaders. 💫...
Members-only Podcasts CMO Convo | Fractional CMO: a viable side hustle? | Shikha Pakhide When we've discussed the Fractional CMO role on this site, it's often been from the perspective of it as a full-time role. But is it viable as a side hustle?...
Members-only Growth Marketing 5 lessons on growth culture from building a decacorn Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Which means one who is responsible for driving an organization to a $12 billion dollar valuation is definitely worth paying attention to....
Members-only Infographics Infographic | Start-up CMOs: working with your CEO/founder Check out this Infographic where we lay out what you need to know about your CEO when stepping into a start-up as a CMO....
Members-only Leadership How to take control of your 2023 planning (no matter what the year brings) Going into 2023, marketers need not hesitate in the face of new uncertainties. Rather, it’s time to take past learnings and be proactive when it comes to campaign planning....
