Members-only AI & Automation The CMOs’ guide to using AI for marketing Whatever the task at hand, AI is increasingly impacting the role of marketing leaders, how their teams work, and the marketing industry as a whole....
Members-only Product Marketing Strategy Customer journey template Map every step of your customer’s journey and create experiences that drive loyalty and growth....
Members-only AI & Automation AI localization in marketing: How to get it right AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business....
Members-only Templates and frameworks Monthly recurring revenue (MRR) checklist Actionable strategies to enhance your business model and boost your MRR....
Members-only AI & Automation Are C-Suite leaders aligned on the use of AI in marketing? A CEO and CMO discuss the importance of alignment on the use of AI for marketing....
Members-only B2C Marketing Human connection is at the heart of marketing success Looking ahead, it will be critical to connect with your audience on a profound human level....
Members-only Organic Search Winning with Search Generative Experience: A marketer’s guide How to align your marketing with Google’s SGE and keep your brand competitive in AI-powered search....
Members-only Careers How to have real impact as an interim CMO Kaila Yates, experienced interim CMO shares her learnings and the prep needed before diving in so that both CMOs and the companies hiring them are set up for success....
Members-only Keep How to training and develop skilled field marketers Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between....
Members-only Careers Marketing leadership career advice for 2024 We asked this year’s CMOs to Watch for their best advice on what it takes to become a great marketing leader. Discover how you can take your career to where it deserves to be....
Members-only AI & Automation The limits of AI in content creation and marketing Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....
Members-only Articles AI and the art of B2B marketing: privacy, governance, and opportunity B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people....
Members-only Premium Customer feedback questions A master list of customer feedback questions to help you get the most from customer interactions....
Members-only Keep Unlocking the power of AI: Revolutionizing marketing strategies for success AI isn’t just a tool – it’s a revolutionary force reshaping how we connect with and understand customers. In this article, Siara Nazir shares insights and practical strategies for integrating AI into your marketing efforts....
Members-only AI & Automation Is it safe to use ChatGPT for content marketing? When ChatGPT burst onto the scene a little while back, a lot of people’s first reaction was, “Well, I guess we don't need content marketers anymore.”...