CMO Alliance (Page 5)

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Authenticity and organizational change in the age of AI

This article dives into the intersection of AI, personal branding, and marketing leadership, focusing on how to stay authentic and relevant as AI tools transform the industry....

Your most overlooked channel? Your sales team

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Sales and Marketing

Your most overlooked channel? Your sales team

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Why B2B2C marketing requires a different mindset [Video]

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B2B Marketing

Why B2B2C marketing requires a different mindset [Video]

Most marketers think in terms of either B2B or B2C. In this episode, Yuliia Krupenko explains why success depends on understanding the connection between the two....

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Guides

The CMO Framework

Explore the CMO Framework: a step-by-step guide to building, learning, retaining, and growing as a modern marketing leader....

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Brand strategy

AI-era brand tracking: Stop justifying brand and start building long term durable growth

Note: This article is based on a talk by Grant McDougall, Co-Founder & CEO of BlueOcean.ai, from our Chief Marketing Officer Summit....

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Careers

The CMO 90-day plan

Lead with confidence from day one....

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OnDemand

CMO Summit | San Francisco 2025 OnDemand

Catch up with all the action from CMO Summit San Francisco 2025. Discover best practices and take away proven tactics from marketing experts from the likes of Extreme Networks, Sotheby's, Symplr & more....

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Events

CMO Summit | Boston 2025 OnDemand

Catch up with all the action from CMO Summit Boston 2025. Discover best practices and take away proven tactics from marketing experts from the likes of Pfizer, ....

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Marketing Strategy

Growth levers audit checklist

A structured audit tool to help CMOs quickly assess what’s working, what’s broken, and where the biggest growth opportunities lie....

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Marketing Strategy

Strategic bets & growth levers matrix

A focused framework to help marketing leaders prioritize the high-impact initiatives that will actually move the needle....

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B2B Marketing

Annual marketing strategy framework

A practical, customizable framework to align your entire marketing org with the company’s most critical goals....

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Careers

Balancing budgets, metrics, and brand: Lessons from my journey as a CMO

Marketing has always been both left brain and right brain. Data, models, and metrics are vital, but so are storytelling, imagination, and positioning....

From insights to income: Strategies for creating new revenue streams

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Premium

From insights to income: Strategies for creating new revenue streams

Turn market insights into action with proven strategies for unlocking new revenue....

The new shape of marketing: How AI empowers specialists [Video]

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CMO Convo

The new shape of marketing: How AI empowers specialists [Video]

AI is reshaping marketing by shifting the focus from knowledge to execution. In this episode, Archana Dhankar argues that specialists, not generalists, gain the most, and that successful adoption depends on alignment, readiness, and human skills....

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AI & Automation

How CMOs can improve AI implementation

Only 17% of marketers have successfully implement AI fully. That’s a massive gap that points to just how difficult AI is for marketers to get right....