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Teresa Garanhel
Teresa is the editorial lead for Revenue Marketing Alliance.
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Performance Marketing
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Brand marketing vs performance marketing: What you need to know
Content Marketing
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5 content marketing trends to keep an eye on in 2025
Social Media
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Emotional marketing: Does it really work?
Performance Marketing
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What is performance marketing? A CMO's guide
B2B Marketing
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B2B marketing trends to watch in 2025
B2B Marketing
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The rise of B2B micro-influencers
Email Marketing
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Bulk SMS marketing: What is it and how do you get started?
Performance Marketing
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What is affiliate marketing? Your complete guide
Social Media
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The growing importance of influencer marketing
Content Marketing
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90 promotional words copywriters need to avoid
Marketing Strategy
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9 retention marketing strategies that drive loyalty and repeat business
Customer acquisition
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How to build a customer referral program that drives value
Personalization
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The importance of personalization in digital marketing (with examples)
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