There are many channels that are essential to modern marketing: email, social media, paid media, the list goes on. And yet SMS messaging doesn't often factor into those lists. How come?
Usually, it's wariness over customers being happy about contacting them that way, not understanding the capabilities of SMS marketing platforms, uncertainty over the efficacy of the channel, or even just a lack of ideas on what to send.
Well, Aidan Casey, CMO of Paintru, has seen great success utilizing SMS marketing for her brand, and she joined us for an episode of CMO Diaries to discuss her experiences with the channel and share advice for other CMOs on how to add SMS to their marketing toolkit.
Key talking points
- Why SMS marketing could be valuable to your brand.
- Effective ways of utilizing it.
- Potential uses in the future as platforms evolve.
Aidan Casey is originally from Portland Oregon. Since graduating from San Diego State University in 2013, Aidan worked on many large healthcare and life science brands within the agency space before transitioning to a healthcare technology startup. Following launching her own consultancy in 2020, she has recently joined the team at Paintru as CMO.
Aidan is passionate about marketing strategy and is quite the "ideator", driven by new ideas and ways to innovate and improve.
When she isn't writing strategies, developing content, chatting with artists, diving into data, etc. she loves warm beaches, powder ski days, pilates, painting, riding horses, and good wine.
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