Skills

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while achieving growth, all while ensuring they maintain the most cost-effective options for their company....

We’ve been able to build a brand that customers and employees are passionate about because we do things differently. Here’s how we’ve been able to stand out by being intentionally polarizing....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

Marketing budgets are pretty tight right now, especially in start-ups. That's why it's essential for Start-up CMOs to have an effective working relationship with their CFOs....

Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...

We’re partnering with Semrush to discover how market research is currently conducted across a variety of industries, regions, and roles....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Which means one who is responsible for driving an organization to a $12 billion dollar valuation is definitely worth paying attention to....

Check out this Infographic where we lay out what you need to know about your CEO when stepping into a start-up as a CMO....

Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page....

We spoke to Ling Koay of Oneflow, on why she pushed for her new role as Chief Brand Officer and stepped away from the CMO position. Dividing responsibilities, so she can focus on her specialty....

US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....

Your competitors have something to teach you. Yes! You may have differences in values, team, sales targets, etc. but one thing you have in common is the clients....

Things CMOs know: brand marketing is extremely valuable for growing an organization. Things CMOs can struggle with: convincing stakeholders that it's worth investing in brand marketing....