Members-only Leadership Negotiating marketing budgets in 2023 Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while achieving growth, all while ensuring they maintain the most cost-effective options for their company....
Members-only Branding The power of being intentionally polarizing in business: Four ways to make your product, culture, branding, and marketing stand out We’ve been able to build a brand that customers and employees are passionate about because we do things differently. Here’s how we’ve been able to stand out by being intentionally polarizing....
Members-only Podcasts CMO Convo | Story Masters 3: The characters in your brand stories | Gastón Tourn In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....
Members-only Podcasts CMO Convo | Story Masters 2: The structure of great brand stories | Gastón Tourn More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....
Members-only Storytelling Story Masters 1: The goal of brand storytelling Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...
Members-only Infographics Infographic | Start-up CMOs: Working with your CFO Marketing budgets are pretty tight right now, especially in start-ups. That's why it's essential for Start-up CMOs to have an effective working relationship with their CFOs....
Members-only CMO Convo CMO Convo | Story Masters 1: The goal of brand storytelling | Gastón Tourn Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...
Members-only Market Research State of Market Research 2023 survey We’re partnering with Semrush to discover how market research is currently conducted across a variety of industries, regions, and roles....
Members-only Growth 5 lessons on growth culture from building a decacorn Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Which means one who is responsible for driving an organization to a $12 billion dollar valuation is definitely worth paying attention to....
Members-only Infographics Infographic | Start-up CMOs: working with your CEO/founder Check out this Infographic where we lay out what you need to know about your CEO when stepping into a start-up as a CMO....
Members-only Leadership How to brief the sales team on marketing campaigns Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page....
Members-only Careers Owning your marketing superpower as a CMO We spoke to Ling Koay of Oneflow, on why she pushed for her new role as Chief Brand Officer and stepped away from the CMO position. Dividing responsibilities, so she can focus on her specialty....
Members-only Leadership Team CFO and CMO: Maximizing Data to Weather Downturns US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....
Members-only Skills Competitor analysis for digital marketing Your competitors have something to teach you. Yes! You may have differences in values, team, sales targets, etc. but one thing you have in common is the clients....
Members-only Branding Fixing brand marketing analytics Things CMOs know: brand marketing is extremely valuable for growing an organization. Things CMOs can struggle with: convincing stakeholders that it's worth investing in brand marketing....