Members-only Data & Analytics How to leverage NPS data to make better marketing decisions NPS is a powerful tool for product and marketing teams. Leveraging NPS helps you get closer to customers, benchmark against the competition, and understand how your products are perceived....
Members-only Podcasts CMO Convo | Marketing inside out: put your team first | Tim Parkin Despite the fact that for years we've been told that marketing should always be about your audience and customers, Tim Parkin is with us to show how we might just be getting it all backwards....
Members-only Leadership The scrutiny of the CMO magnifying glass Jeff Biesman, Dual CMO for National Debt Relief and Reach Financial, is with us to explain how you can manage scrutiny and use that pressure to turn coal into diamonds as a CMO....
Members-only Careers 5 reasons to attend CMO Summit: San Francisco On September 8th, we’re heading to the beautiful city by the bay for CMO Summit: San Francisco. There are plenty of reasons to attend, but we’ve picked out some of our favorites to whet your appetite....
Members-only Leadership The battle between sales and marketing There has been a constant tussle between sales and marketing for ages. Yet, both of the teams hold equal importance in their respective areas....
Members-only Podcasts CMO Convo | Navigating economic turmoil as a CMO | Liz Tassey We're joined by Liz Tassey, VP of Marketing at BlueOcean.ai to discuss everything you need to consider when navigating economic turmoil as a marketing leader....
Members-only Content Marketing Leveling the content marketing playing field We're joined by James Scherer, VP of Growth at Codeless, to look at how CMOs can level the playing field when it comes to SEO and successful content marketing....
Members-only Podcasts CMO Convo | The CMO cycle of seasons | Karen Peterson The CMO role can often feel like you're going through phases of growth and regression. Recognizing and accepting that can be a powerful tool, according to our guest, Karen Peterson, CMO of Lendio....
Members-only Careers The importance of interim CMO exit strategies We're back once more with Kaila Yates, and she's sharing why it's essential for interim CMOs to "leave well", and how to do it. Whether you’re an interim or fractional CMO, or even full-time, there’s plenty of information on how to wrap up projects....
Members-only Account-Based Marketing (ABM) Aligning sales and marketing to achieve successful ABM True alignment is key to success. When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....
Members-only Podcasts CMO Convo | The scrutiny of the CMO magnifying glass | Jeff Biesman In many organizations, CMOs often find themselves under a lot of scrutiny from other departments: just about everyone has an opinion on what marketing should be doing!...
Members-only Team management Which marketing hire should leadership teams prioritize at a B2B startup? Recruitment is never easy and it’s widely recognized as being one of the most difficult parts of running any business - particularly a startup with little or no reputation in its respective market....
Members-only Marketing Strategy Meet our ambassadors! We’re proud to introduce our ambassadors. Coming from all over the world and with a range of backgrounds and expertise, they are crucial to helping us achieve our mission of showcasing the power of Marketing strategies....
Members-only Account-Based Marketing (ABM) Think before you buy your first ABM tech To get started with ABM, you need the ABM tech stack, right? Wrong! And according to our guest, Kristina Jaramillo, Founder of Personal ABM, approaching ABM that way can have negative long-term implications for your entire ABM strategy....
Members-only Data & Analytics Data-driven CMO Report 2022 Data and marketing are inextricably linked, which means how CMOs utilize data is incredibly important. With this in mind, we wanted to take a look at CMO’s relationships with data in our first Data-driven CMO Report....