AI & Automation

On April 19, Google concluded its first core update of 2024 – 46 days after it began on March 5. The multifaceted rollout was...

As pioneers in the field of marketing, it’s our duty to remain vigilant, examine, explore, and integrate innovations into practice, reaping the benefits of AI as much as possible....

Are you ready for the biggest, most extensive, comprehensive report on CMO goals we’ve ever produced?...

A fragmentation of advertising channels and commoditization of bidding tools has led to an emerging focus on Creative Ad Tech as the core component of future-forward marketing stacks....

Whatever the task at hand, AI is increasingly impacting the role of marketing leaders, how their teams work, and the marketing industry as a whole....

AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business....

A CEO and CMO discuss the importance of alignment on the use of AI for marketing....

Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....

B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people....

When ChatGPT burst onto the scene a little while back, a lot of people’s first reaction was, “Well, I guess we don't need content marketers anymore.”...

In this article, I’ll guide you through the essentials of managing first-party data, why it's important, and how to effectively leverage it for your brand's growth and integrity....

It is critical that we think carefully about how our teams have to evolve with the introduction of AI....

We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....

Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....

In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....