B2B Marketing

In this episode, John Brezinsky breaks down when and how to conduct market research that drives real business decisions in B2B. From aligning stakeholders to leveraging AI, he shares practical frameworks and signals every marketing leader should watch for....

Effective growth hacking starts with a precise ICP (ideal customer profile), which means getting into things such as what they value, how they make decisions, and what language they use to describe their problems....

Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact...

Creator marketing has evolved from a PR novelty to a full-fledged performance channel. In this article, Tanya Alain reflects on a decade in the space and shares how creators now drive real revenue, not just reach....

Is your marketing setting your company up for long-term success or just helping you hit next quarter’s MQL goals? This is the...

Have you noticed something different about how you've been searching lately? Perhaps you find yourself asking ChatGPT a series of questions...

AI is rewriting the rules of B2B marketing, and the centralized playbook isn’t cutting it anymore....

The most effective marketing today blends B2B precision with B2C emotion. It’s no longer about silos—it’s about creating human experiences that resonate across audiences....

Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy....

The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....

As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....

As a B2B brand, you can leverage B2C tactics to engage customers, nurture leads, and drive growth in the omnichannel world. Learn more....

Video marketing is a powerful tool in B2B. In this guide, we take you through the importance of video marketing and tips for producing video....

Join me as we explore the nuances of building a credible, influential thought leadership presence in the competitive world of B2B SaaS....