Members-only Sales and Marketing Is your marketing function a strategic partner to sales? If CMO's really want to unlock sales productivity, they need to establish marketing as a strategic partner to sales. Here's how to do it....
Members-only Sales and Marketing The solution to sales and marketing misalignment Misalignment between sales and marketing remains a problem in 2024. Failing to fix it is a huge missed opportunity for CMOs....
Members-only Leadership A more proactive approach to sales and marketing alignment To achieve real sales and marketing alignment, CMOs need to be more proactive in building a positive relationship between the two functions....
