Members-only Articles Search is changing. Here's how to win in the new world Have you noticed something different about how you've been searching lately? Perhaps you find yourself asking ChatGPT a series of questions...
Members-only Leadership What it really takes to be a high-impact CMO today: Strategy, execution, and resilience In a resource-constrained climate, the ability to switch between long-term strategy and near-term delivery is what truly sets great CMOs and marketing leaders apart....
Members-only Leadership How are CMOs structuring their teams in 2025? The modern CMO isn’t just a marketer and the departments they lead in 2025 reflect that: agile, accountable, and aligned to what matters most....
Members-only Articles Decentralizing B2B marketing: CMOs' blueprint for success in a post-AI world AI is rewriting the rules of B2B marketing, and the centralized playbook isn’t cutting it anymore....
Members-only Data & Analytics The power of predictive analytics​ for CMOs AI is making it easier for CMOs to use predictive analytics, and it’s fair to say that we’re moving towards a world where campaigns are optimized in real-time....
Members-only Marketing Strategy Seasonality in B2C marketing without losing momentum Seasonality is a defining force in the world of business-to-consumer (B2C) marketing, shaping consumer behaviors, buying patterns, and ultimately, the revenue models of...
Members-only Marketing Strategy Balancing art and science: When does marketing need intuition? Data and science are reliable and provide results, but there’s more nuance to marketing successfully beyond the hard numbers....
Members-only Leadership What does it mean to value diversity? Did you know that companies with diverse teams are 35% more likely to have financial returns compared to their competitors?...
Members-only Articles Future-proof marketing measurement for CMOs How CMOs can measure the effect of their entire marketing funnel....
Members-only Articles B2C and B2B marketing convergence: Disrupting traditional approaches to audience engagement The most effective marketing today blends B2B precision with B2C emotion. It’s no longer about silos—it’s about creating human experiences that resonate across audiences....
Members-only Brand strategy B2B brand strategy: Key tactics to revive and re-evaluate it Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy....
Members-only Brand strategy How to create brand narratives that resonate with your audience During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative....
Members-only Careers What you need to know to transition from a Marketing Manager to a Marketing Director The Marketing Manager and Marketing Director roles both drive a company’s marketing efforts, but they’re different when it comes to scope, responsibilities, and strategic impact....
Members-only Marketing Strategy Zero-party data vs. first-party data: Top strategies for a privacy-first world As privacy regulations tighten and third-party cookies disappear, you must prioritize zero-party data and first-party data....
Members-only Podcasts Be a "get stuff done" CMO with Norman Rohr, CEO at finway Join Norman Rohr, CEO of finway, for an unfiltered dive into the world of modern marketing leadership -- balance strategic thinking with a "hands on" approach, right here!...
