Data-driven CMO Report 2022

I’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why....

Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....

We spoke to Liz Tassey, VP of Marketing at BlueOcean.Ai, on how CMOs can navigate times of economic turmoil and uncertainty, while still doing their best for brand, customers, and team....

Are we losing sight of what keeps customers engaged? Gastón Tourn (CMO of Appear Here and Google alum) certainly thinks so, which is why we're getting deep into his favourite way to connect with customers: telling a great story....

It’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems? By being the voice of the customer....

Rob Willey, as CMO of sports beverage brand Cheribundi, knows all too well what it's like competing against titanic brands. Find out how he's choosing his battles....

The CMO role can go through peaks and troughs. Rather than raging against these changes, Karen Peterson recognizes them as cycles that reflect the seasons....

NPS is a powerful tool for product and marketing teams. Leveraging NPS helps you get closer to customers, benchmark against the competition, and understand how your products are perceived....

The CMO Summit San Francisco is fast approaching, so we caught up with Noa Elan to get an insight into her session and what she's most looking forward to....

Despite the fact that for years we've been told that marketing should always be about your audience and customers, Tim Parkin is with us to show how we might just be getting it all backwards....

Jeff Biesman, Dual CMO for National Debt Relief and Reach Financial, is with us to explain how you can manage scrutiny and use that pressure to turn coal into diamonds as a CMO....

On September 8th, we’re heading to the beautiful city by the bay for CMO Summit: San Francisco. There are plenty of reasons to attend, but we’ve picked out some of our favorites to whet your appetite....

In this CMO Session Nicole will discuss how she navigated and continues to navigate the unpredictable market place and her key takeaways from the last few years....

There has been a constant tussle between sales and marketing for ages. Yet, both of the teams hold equal importance in their respective areas....

We're joined by Liz Tassey, VP of Marketing at BlueOcean.ai to discuss everything you need to consider when navigating economic turmoil as a marketing leader....