Members-only Resources Evolving influencer marketing I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only CMO Convo The secret to successful long-term marketing plans with Ariadna Navarro We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....
Members-only AI Practical use of AI for creating new marketing and e-commerce content Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....
Members-only Resources 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
Members-only Our case studies CMO Alliance Ambassador case study: "I am eager to amplify awareness about this invaluable resource", Munmun Nath Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....
Members-only Data Building brand trust in a new era of data privacy In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....
Members-only Leadership Making your agency partnership worth it as a CMO Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....
Members-only CMO Convo Slowing the CMO revolving door with Mark Donnigan We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....
Members-only CMOs Nominate your CMOs to Watch in 2024 It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...
Members-only Consumer Insights The science of responding to customers' unmet needs As chief marketing officers, we must deeply understand our customers and their unmet needs. This understanding allows us to market in a way that truly resonates with target audiences....
Members-only Ideas Casting call: the role of customer marketing in business success I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That's why I've outlined strategies that will allow customer marketers to take center stage....
Members-only Podcasts CMO to CPO: your next step? with Rob Balderstone Marketing can take you to many places in your career, but is CMO as far as you can go? "No!" says Rob Balderstone, who made the move from CMO at Locket to a fresh challenge: CPO....
Members-only AI How to use AI in today’s modern marketing world In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....
Members-only Podcasts Maximizing your social media's effectiveness with Elina Vilk Elina Vilk, CMO of Hootsuite, joins us on CMO Convo to share how to truly maximize the power of social for your brand....
Members-only Marketing Transforming industries: how marketing enables B2B platforms B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....