Members-only Team building Your guide to (successfully) using projects in your hiring process In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....
Members-only CMO Convo CMO Convo | Making your marketing agency partnership worth it | Joe Zappa Agency partnerships can have many benefits, but they can carry considerable costs. And in a world where CMOs need to be counting every single penny of your budget, you can't afford to make the wrong choices....
Members-only Leadership 5 practical steps to sales and marketing alignment Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....
Members-only Reports The Growth CMO Survey 2023/24 We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....
Members-only CMO Convo CMO Convo | What the heck has happened to social media? | Liz Dolinski Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...
Members-only AI Can AI unlock your brand's humanity? Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....
Members-only Leadership Driving societal change as a CMO We've seen an increase in marketing leaders looking to leverage their influence to drive positive societal change....
Members-only The CMO’s AI Playbook AI is changing the marketing game, and as a CMO, it’s essential you know how to play it. AI is changing the marketing game, and as a CMO, it’s essential you know how to play it....
Members-only Women in leadership: Elevating diverse voices in marketing Panel discussion: Women in leadership | Perspectives from C-Suite Join this panel discussion in the first of our Women in Leadership project, brought to you by the CMO Alliance....
Members-only Podcasts CMO Convo | Prioritizing people with your performance | Michelle Peterson Michelle Peterson, CMO of Kendra Scott, joined us to share her insights on understanding all the people connected to a brand, and how to leverage that understanding into effective marketing strategies....
Members-only Are CMOs and CEOs aligned on the use of AI? A CEO and CMO discuss the importance of alignment on the use of AI for marketing....
Members-only AI Buzz vs. reality of AI for B2B Marketing This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....
Members-only Podcasts CMO Convo | Leveraging communities in the B2B sales cycle | Dana Salman In case you haven't guessed, we love communities here at CMO Alliance. But while they're a fantastic place to connect with peers and knowledge sharing, how can they be leveraged by you as a CMO in the B2B sales cycle?...
Members-only Branding How to create a B2B brand awareness strategy In the dynamic landscape of B2B marketing, the harmonious relationship between brand awareness and sales endeavors stands as a linchpin for sustainable growth....
Members-only Startups European vs US startups: A CMO's perspective Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility discusses being a CMO in Europe vs. the States, key skills, visions of the future, and more....
