CMO Alliance (Page 2)

Members-only

Sales and Marketing

Lead scoring matrix

A practical framework to help you qualify leads, prioritize outreach, and boost conversion rates....

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Strategic Narrative Certified: Masters

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Consumer Psychology Certified: Masters

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Members-only

Storytelling Certified: Masters

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Personalization

Personalization in marketing automation: How to make it work

Why personalization in marketing automation matters more than ever “Over the next three years, 89% of marketing decision makers think [personalization] is going...

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Social Media

Social media’s true business value in 2025 [eBook]

Unlock social media’s real ROI in 2025. Discover how leading brands prove growth, revenue, and efficiency....

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Customer Marketing

Six tactics to amplify your brand with customer stories

Turn customer experiences into powerful stories that enhance your brand....

How marketing operations drives sales and marketing alignment for sustainable growth

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Webinar

How marketing operations drives sales and marketing alignment for sustainable growth

Discover how marketing ops aligns sales and marketing through shared goals, data, and collaboration - driving better leads, higher conversions, and sustainable growth....

Purpose-driven leadership: How CMOs drive social impact

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Membership content

Purpose-driven leadership: How CMOs drive social impact

Future-proof your business with DE&I and sustainability....

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Market Research

The real reasons market research falls short (and how to do it right)

In a world drowning in data, the companies that win are those that turn market intelligence into market advantage....

AI and the future of GTM strategy: Critical skills for leaders [Video]

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CMO Convo

AI and the future of GTM strategy: Critical skills for leaders [Video]

In this episode, Angeley Mullins shares how AI is transforming go-to-market strategy, replacing traditional roles with the rise of the GTM engineer. It outlines the critical skills (like prompting, tool mastery, and authentic branding) that leaders need to succeed in the next 1–3 years....