Members-only Articles Behind the scenes: Achieving 8x faster campaign launches Tired of slow, fragmented campaigns? Discover how RingCentral achieved 8x faster campaign launches using AI....
Members-only Leadership CMOs to Watch in 2025 Discover the top CMOs shaping marketing's future in 2025 – innovative leaders setting new standards of creativity, strategy, and bold leadership....
Members-only Bridging the gap between efficiency and innovation with Jean Lawrence In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services....
Members-only Podcasts Master LinkedIn as a key marketing channel with Ilja Freund, Comms Lead at Cisco Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....
Members-only Podcasts Using AI to foster collaboration, with Julia Goebel, CMO at Komodo Health We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....
Members-only Marketing Strategy CMO Insights Report 2025 The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....
Members-only Leadership What is sustainable marketing? Your comprehensive guide Sustainable marketing refers to the products, services, and ethical practices that meet modern needs and are good for consumers, but also reduce the harm to the planet and safeguard the future at the same time....
Members-only Sales and Marketing Marketing’s evolution: Insights from Peter Isaacson From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....
Members-only CMO Convo The CMO Survival Guide for 2025 with Asaf Rothem In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....
Members-only Articles From data to action: The CMO playbook Data is valuable only when it translates into actionable insights. Many CMOs today are data-rich and information-poor....
Members-only CMO Convo Leveraging AI for maximum alignment, with Peter Isaacson at Invoca In this special edition of CMO Convo, brought to you by Invoca, Peter Isaacson shares how AI is reshaping the relationship between sales and marketing teams...
Members-only Market Research 5 reasons why businesses should not ignore customer feedback Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy to understand since the finished product is a result of their blood, sweat, and tears....
Members-only Leadership A blueprint for cross-functional team leadership Imagine you wake up one morning and see that a leader from another key function has sent a dramatic message to sales leadership on a topic that your PMM team is invested in......
Members-only Storytelling How to use emotional storytelling in marketing People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....
