Where are marketing budgets being spent?

From launch to post-launch growth...

Effective growth hacking starts with a precise ICP (ideal customer profile), which means getting into things such as what they value, how they make decisions, and what language they use to describe their problems....

A ready-to-use presentation framework to showcase marketing performance, priorities, and impact to your board....

AI alone won’t save your brand. But with the right systems in place, it can help scale it. This eBook will show you how....

TL;DR: Platform marketing is the strategy of using digital platforms, like social media, to promote a product or brand. As of last...

Whether it’s through well-placed native content, keyword seeding, or circumventing the gatekeeper entirely, now is the time to take action....

Brand visibility in AI searches, even without direct clicks, can significantly influence the customer journey and drive conversions through other channels....

Create social content your audience will love....

Learn the top strategies for leveraging ABM to drive revenue and enhance your role as a marketing leader....

This article is based on a talk by John Lewellan, previously VP of Marketing Operations at Apptio, and now Sr. Vice President of...

Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact...

I'll guide you through the essential principles that CMOs should embrace to ensure their social media strategies are not only robust for today but agile enough to adapt to the unpredictable shifts of tomorrow....

Creator marketing has evolved from a PR novelty to a full-fledged performance channel. In this article, Tanya Alain reflects on a decade in the space and shares how creators now drive real revenue, not just reach....

Catch up on every session from the virtual AI for Marketers Summit 2025, with sessions from The Coca-Cola Company, Microsoft, and more....

Catch up with all the action from Email Marketing Virtual Summit | November, 2024. Discover best practices and take away proven tactics from experts at NBCUniversal, ROLLER Software, and CBIZ....