Members-only AI Are C-Suite leaders aligned on the use of AI in marketing? A CEO and CMO discuss the importance of alignment on the use of AI for marketing....
Members-only Leadership Human connection is at the heart of marketing success Looking ahead, it will be critical to connect with your audience on a profound human level....
Members-only CMO Convo Your game plan for the end of third-party cookies with Adam Azor Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....
Members-only CMOs How to have real impact as an interim CMO Kaila Yates, experienced interim CMO shares her learnings and the prep needed before diving in so that both CMOs and the companies hiring them are set up for success....
Members-only Careers Marketing leadership career advice for 2024 We asked this year’s CMOs to Watch for their best advice on what it takes to become a great marketing leader. Discover how you can take your career to where it deserves to be....
Members-only AI The limits of AI in content creation and marketing Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....
Members-only AI AI and the art of B2B marketing: privacy, governance, and opportunity B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people....
Members-only AI Is it safe to use ChatGPT for content marketing? When ChatGPT burst onto the scene a little while back, a lot of people’s first reaction was, “Well, I guess we don't need content marketers anymore.”...
Members-only Articles Insights and reflections on Solo Stove's Snoop Dogg Campaign The recent collaboration between Solo Stove and Snoop Dogg offers a trove of lessons for marketers navigating the complexities of celebrity endorsements and product promotion....
Members-only Leadership The Ultimate CMO Survey: 2024 We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey....
Members-only Data & Analytics How to leverage first-party data for marketing growth In this article, I’ll guide you through the essentials of managing first-party data, why it's important, and how to effectively leverage it for your brand's growth and integrity....
Members-only Consumer Insights The social causes that most influence US consumer purchase decisions Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?...
Members-only CMO Convo Making some noise about sustainability with Elyse Winer Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....
Members-only Leadership The most important resources for CMOs in 2024 Discover the tools and assets you need to triumph as an unrivaled marketing leader in 2024....
Members-only Leadership Top responsibilities for CMOs in 2024 Discover what top marketing leaders are prioritizing....
