Members-only Performance Marketing Omnichannel marketing: How to create integrated campaigns As a CMO, I often hear the term "360-degree marketing" or "omnichannel marketing" thrown around like a buzzword, but what does it really mean?...
Members-only Data & Analytics How marketers can prepare for the end of third-party cookies In this article, I’ll share insights into how businesses can thrive in a post-third-party-cookies world, emphasizing the importance of first-party data and innovative solutions....
Members-only Social Media How to future-proof your social media marketing strategy I'll guide you through the essential principles that CMOs should embrace to ensure their social media strategies are not only robust for today but agile enough to adapt to the unpredictable shifts of tomorrow....
Members-only Social Media How to drive revenue with UGC: Strategy and examples Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....
Members-only Digital Marketing & Advertising Ecommerce marketing strategies for uncertain times I’m excited to take you through the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....
Members-only Data & Analytics How to leverage user intent to increase conversion rates Mastering conversion rate optimization is paramount. Discover how you can effectively double your conversion rates....
Members-only AI & Automation Taking eCommerce to the next level with AI You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI....
Members-only Digital Marketing & Advertising The secrets of eCommerce success with Mathieu Champigny To uncover the secrets to success in the highly demanding world of eCommerce today, we’re drawing on the considerable experience of Mathieu Champigny, CEO of CoCreativ....
