Skills

As a marketing leader, you're likely intrigued by the potential of generative AI, but it's important to be aware of the potential pitfalls and ensure its responsible use in marketing....

Being a marketing leader comes with unique challenges. While there are similarities across the C-suite, heads of marketing face a distinctive landscape....

Navigating the C-suite can be a major challenge for marketers. Unlock your skills for executive-level success....

Stacey Danheiser's back with us to share why CMOs need to be running regular self-assessments to ensure they're heading for success....

To prepare for successful performance in your CMO role, you may want to borrow some key attributes of a CEO....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while achieving growth, all while ensuring they maintain the most cost-effective options for their company....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....

Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...

We’re partnering with Semrush to discover how market research is currently conducted across a variety of industries, regions, and roles....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Which means one who is responsible for driving an organization to a $12 billion dollar valuation is definitely worth paying attention to....

Check out this Infographic where we lay out what you need to know about your CEO when stepping into a start-up as a CMO....

Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page....

US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....

Your competitors have something to teach you. Yes! You may have differences in values, team, sales targets, etc. but one thing you have in common is the clients....