How AI is reshaping search in 2025: A strategic guide for marketing leaders

B2B2C (business-to-business-to-consumer) refers to companies that sell to businesses, but the end users are employees or consumers....

Event marketing is a strategic way of fostering brand awareness, engaging directly with audiences, and driving meaningful business outcomes....

When it comes to demand generation, the path from conceptualization to successful execution involves meticulous strategy and continuous refinement. In this article, discover the foundational elements of successful demand generation campaigns....

Simplify your marketing mix and align every element with your goals....

Simplify your marketing mix and align every element with your goals....

Discover four proven employee retention strategies that can be applied to in-house and agency marketing departments....

Build and maintain relationships with potential customers at every stage of the sales funnel....

Brand marketing analytics bridges brand building and performance marketing. This article shows CMOs how to measure brand impacts, project revenue contributions, and sell to CFOs....

From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....

Your blueprint for analyzing launches, uncovering insights, and improving future strategies....

To achieve real sales and marketing alignment, CMOs need to be more proactive in building a positive relationship between the two functions....

The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

Find the perfect pricing strategy to maximize revenue and win over your customers....

Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....