Members-only Leadership Marketing leadership? It's all about bravery I’ve concluded that what it takes to successfully steer the marketing function of any business is found at the intersection of growth and bravery....
Members-only Keep Essential B2B email marketing KPIs Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results....
Members-only Insider Value proposition framework Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....
Members-only Leadership Your guide to (successfully) using projects in your hiring process In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....
Members-only CMO Convo CMO Convo | Making your marketing agency partnership worth it | Joe Zappa Agency partnerships can have many benefits, but they can carry considerable costs. And in a world where CMOs need to be counting every single penny of your budget, you can't afford to make the wrong choices....
Members-only Sales and Marketing 5 practical steps to sales and marketing alignment Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....
Members-only Keep How to measure the ROI of field marketing Learn how to connect field marketing and digital campaigns to drive sales with the right KPIs, data architecture, and optimization....
Members-only Reports The Growth CMO Survey 2023/24 We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....
Members-only CMO Convo CMO Convo | What the heck has happened to social media? | Liz Dolinski Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...
Members-only Keep How B2B brands can build trust with customers B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....
Members-only Keep Your guide to B2B marketing databases Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....
Members-only Brand strategy Should marketers ever be focused on driving societal change? We've seen an increase in marketing leaders looking to leverage their influence to drive positive societal change....
Members-only Premium Competitive benchmarking framework and template A structured guide to understanding and implementing benchmarking practices, specifically in a product marketing context....
Members-only The CMO’s AI Playbook AI is changing the marketing game, and as a CMO, it’s essential you know how to play it. AI is changing the marketing game, and as a CMO, it’s essential you know how to play it....
Members-only Sales and Marketing Three things marketing and sales leaders wish each other knew [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 The elements of a great marketing leaderWe’ve created a periodic...