Members-only AI Can AI unlock your brand's humanity? Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....
Members-only AI Buzz vs. reality of AI for B2B Marketing This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....
Members-only Podcasts CMO Convo | Can AI unlock your brand's humanity? | Jason Hemingway What if intelligent use of AI actually allowed you to build more human connections with your audience?...
Members-only CMO Convo CMO Convo | Are CMOs and CEOs aligned on the use of AI? | Bryan Gernert & Ericka McCoy Seems like everyone these days has an opinion on how AI should be used in marketing. But as a CMO, one of the most important opinions is your CEO's....
Members-only Ideas Top content marketing trends in 2023 Content marketing is key to the digital world, but just as the world is evolving, so is marketing....
Members-only AI Navigating the pitfalls of generative AI and its responsible use in marketing As a marketing leader, you're likely intrigued by the potential of generative AI, but it's important to be aware of the potential pitfalls and ensure its responsible use in marketing....
Members-only Podcasts CMO Convo | The tech transforming customer experiences | Yahya Mohamed Mao Does the secret to the future of incredible customer experiences lie in emerging technologies?...
Members-only AI Can artificial intelligence speak your customers’ language? AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business....
Members-only AI ChatGPT: Killer content, or content killer? When ChatGPT burst onto the scene a little while back, a lot of people’s first reaction was, “Well, I guess we don't need content marketers anymore.”...
Members-only CMO Convo CMO Convo | ChatGPT: Killer content, or content killer? | Lindsay Boyajian Hagan Are we thinking about ChatGPT and content in the right way? Are we maybe missing a bigger picture? Find out in this episode....
Members-only AI The role of AI in B2B Marketing B2B ABM is based on information, which has led to AI becoming a crucial component of successful campaigns....
Members-only AI When AI joins the team: How CMOs should approach the use of AI in marketing CMOs need to take an active approach to integrating AI into their workflows to keep up with the competition and deliver results in an uncertain economic environment....
Members-only Tech Taking eCommerce to the next level with AI You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI....
Members-only Podcasts CMO Convo | Taking eCommerce to the next level with Ai | Preethy Ann Kochummen Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....
Members-only Tech Smashing marketing silos with AI Jeff Coyle joined us to share how AI-driven tools can be used as a way to smash silos, and allow marketing to really show its impact across an entire organization....