Market Research

[Topic] If you're in marketing you're going to need to do some market research, and this goes double for CMOs. Knowing the right methods and sources is essential in developing effective marketing strategies.

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State of Market Research 2023 survey

We’re partnering with Semrush to discover how market research is currently conducted across a variety of industries, regions, and roles....

Competitor analysis for digital marketing

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Skills

Competitor analysis for digital marketing

Your competitors have something to teach you. Yes! You may have differences in values, team, sales targets, etc. but one thing you have in common is the clients....

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Data & Analytics

Data-driven CMO Report 2022

Data and marketing are inextricably linked, which means how CMOs utilize data is incredibly important. With this in mind, we wanted to take a look at CMO’s relationships with data in our first Data-driven CMO Report....

The 95/5 rule: only 5% of your market are ready to buy - what do you do?

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Articles

The 95/5 rule: only 5% of your market are ready to buy - what do you do?

In the world of B2B marketing, only 5% of your potential audience are in market. The rest might not be ready for months, or even years, and most of the time they might not even know who you are....

CMO Convo | Esther Raphael | Consumers are back in town: has the pandemic changed how consumers live in cities, and how can marketers respond?

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Podcasts

CMO Convo | Esther Raphael | Consumers are back in town: has the pandemic changed how consumers live in cities, and how can marketers respond?

Has the pandemic forever changed how we experience cities? Has it changed how we interact with each other and brands? How can marketers keep up?...

CMO Convo | Aidan Tighe | Getting inside the minds of your customers (especially when they're Gen-Z)

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Podcasts

CMO Convo | Aidan Tighe | Getting inside the minds of your customers (especially when they're Gen-Z)

By 2026, Gen-Z will make up the largest consumer base in the US. As a result, CMOs around the world are scrambling to get inside the minds of zoomers. Which is why we're talking to Aidan Tighe today on how he's gone about developing strategies aimed at college students in the midst of a pandemic....

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Growth Marketing

The Growth CMO survey 2021

Have your say on how CMOs approach growth within their organizations, and what resources and frameworks are needed for you to succeed....

How to validate product-market fit at a SaaS startup

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Startups

How to validate product-market fit at a SaaS startup

Startups need to validate the assumptions they are making, and to do so they need to build a minimal viable product and to ‘get out of the building’ to meet prospects and to learn whether or not there is a demand for your fledgling application....