Marketing Attribution

Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact...

There’s no one-size-fits-all solution when it comes to the best AI-powered marketing attribution tools....

This episode unpacks why measuring marketing ROI is still so hard, and what it really takes to build trust in your data and prove impact across the business....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

As a CMO, I often hear the term "360-degree marketing" or "omnichannel marketing" thrown around like a buzzword, but what does it really mean?...

In this article, I’ll share insights into how businesses can thrive in a post-third-party-cookies world, emphasizing the importance of first-party data and innovative solutions....

Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....

Collecting first-party data is essential for greater control and boosting business success....

The world of video measurement is in a state of transition. Today’s buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it’s a complex web to navigate....