Members-only Careers What is a fractional CMO? Considering a Fractional CMO side hustle, but worried about the practicalities? Don't despair! We spoke to Shikha Pakhide on how she's tackling the challenge....
Members-only Playbooks The Market Research Playbook, sponsored by Semrush We've partnered with Semrush to create The Market Research Playbook to show how you can overcome barriers with the right tools and the best practices for the most common use-cases for market research....
Members-only Resources Making enablement work in remote settings In a world where so many sales teams are remote-first, enablement can be tough. Here, Katie Van Hoomissen explores how to maximize your enablement efforts in remote settings....
Members-only Resources What is burnout and how you can prevent it Explore a comprehensive guide tailored for senior leaders, offering insights into recognizing and combating burnout. This article delves into the nature of burnout, its symptoms and causes, risk factors, and strategies for prevention and mitigation....
Members-only Data Harnessing influencer marketing to capture first-party data Now more than ever, the information organizations collect about their own customers is valuable data. Influencers can be a fantastic source....
Members-only Team management Conducting a marketing assessment For marketing assessments, there are a number of areas one should baseline against best practices, and here's the approach I've refined over multiple tenures as a CMO....
Members-only Careers How to make the leap from CMO to CEO Join me as I take you through my own journey from a marketer to a CEO, and offer my advice for what aspiring C-suite marketers should focus on to advance their careers....
Members-only Resources How retail brands can break the cycle of influencer abuse Marketers can no longer ignore the problem of influencers not getting paid what they're owed. Let’s examine why the brand-influencer relationship is out of whack and what marketers can do to recalibrate....
Members-only Data How to leverage user intent to increase conversion rates Mastering conversion rate optimization is paramount. Discover how you can effectively double your conversion rates....
Members-only Podcasts CMO Convo | Maximizing agency partnership ROI with your CFO | CMO Convo Agency partnerships can be incredibly important resources for CMOs. But working with your CFO can help you ensure you're getting maximum ROI from your partnerships....
Members-only Ideas Top content marketing trends in 2023 Content marketing is key to the digital world, but just as the world is evolving, so is marketing....
Members-only Growth 6 steps to a successful market expansion To ensure a successful expansion, companies need a market expansion strategy. Let’s take a look at the six key steps for building a successful plan....
Members-only Leadership Why sustainability should be a top priority for marketing leaders Sustainability is one of the biggest challenges that the world, society, and our industry faces. What responsibility do marketing leaders have?...
Members-only Consumer Insights The significance of customer experience in modern marketing Exceptional customer experiences (CX) have emerged as a vital differentiator, defining long-term relationships and encouraging customer loyalty....
Members-only Skills The elements of a great marketing leader We've created a periodic table of elements detailing everything that a great marketing leader needs to have a handle on....