Members-only Resources The right way to build influencer marketing strategies I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only CMO Convo The secret to successful long-term marketing plans with Ariadna Navarro We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....
Members-only Resources 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
Members-only Leadership How to select the right marketing agency for your brand Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....
Members-only AI How to use AI in today’s modern marketing world In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....
Members-only Marketing Transforming industries: how marketing enables B2B platforms B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....
Members-only Consumer Insights How to leverage B2B community marketing In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success....
Members-only Promoted posts Elevating your brand's social media maturity: a guide to success The popularity of a brand's post isn't a matter of luck or some secret formula, rather, it's the result of a well-structured and diligently executed strategy. Brands that do successfully achieve this invest plenty of time and effort into attaining a high level of social media maturity....
Members-only Podcasts Dr. Karthik Nagendra | The power of B2B thoughtleadership | CMO Convo What's the form and function of thoughtleadership in B2B marketing strategies? Dr. Karthik Nagendra has the answer....
Members-only Team building Your guide to (successfully) using projects in your hiring process In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....
Members-only CMO Convo CMO Convo | What the heck has happened to social media? | Liz Dolinski Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...
Members-only Podcasts CMO Convo | Leveraging communities in the B2B sales cycle | Dana Salman In case you haven't guessed, we love communities here at CMO Alliance. But while they're a fantastic place to connect with peers and knowledge sharing, how can they be leveraged by you as a CMO in the B2B sales cycle?...
Members-only Marketing The United Strategies of Marketing - ABM & Demand Generation The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....
Members-only CMOs What are the biggest challenges facing CMOs and marketing leaders? In this article, we’ve pulled together some of the biggest CMO challenges 2023 has presented to our community. We've also added some quick advice on how to overcome them if you’re in a similar circumstance....
Members-only Resources Why now is the time for brands to diversify their partner marketing programs Today’s more forward-looking brands are finding tremendous success in expanding their mixes to include a wider array of partner monetization models....