Members-only Ideas Content marketing 2.0: Personalization and experience Randy Frisch, CMO of Uberflip, joined us to outline his vision for content marketing: rather than just churning out content, we need to be developing curated experiences....
Members-only Storytelling The goal of brand storytelling in marketing Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...
Members-only CMO Convo My 5 lessons from hosting 99 episodes of CMO Convo CMO Convo鈥檚 100th episode is coming up fast, so I鈥檓 taking the opportunity to take a look back at some of the highlights from the 99 episodes so far....
Members-only CMO Convo Top 5 most-listened CMO Convo episodes so far With our 100th episode coming up, we鈥檙e taking a listen back over all 99 episodes we鈥檝e published so far to pull out the highlights....
Members-only Leadership Why we need to amplify diverse voices in marketing It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we鈥檙e building the kinds of organizations that represent us as people and our businesses well....
Members-only Leadership The importance of building a creative culture as a CMO In this article, I鈥檓 going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only Marketing How to nail meme marketing Successful meme marketing is no easy feat, so let鈥檚 dive into which brands have been the most successful with meme marketing over the past year and what makes them unique....
Members-only Podcasts CMO Convo | Story Masters 4: Emotional connections in brand stories | Gast贸n Tourn For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gast贸n Tourn, CMO of Curio, certainly believes so....
Members-only Podcasts CMO Convo | Story Masters 3: The characters in your brand stories | Gast贸n Tourn In the third chapter of Story Masters, we sat down with Gast贸n Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....
Members-only Podcasts CMO Convo | Story Masters 2: The structure of great brand stories | Gast贸n Tourn More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....
Members-only CMO Convo CMO Convo | Story Masters 1: The goal of brand storytelling | Gast贸n Tourn Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...
Members-only Storytelling The future of brand storytelling for CMOs With society, business, and technology constantly evolving, what will brand storytelling look like in the future, and how can marketing leaders and CMOs keep pace?...
Members-only Podcasts CMO Convo | The problem with purposewashing | Greg Ricciardi A brand's purpose and values have become increasingly important to both consumers and B2B customers. But this importance has led to many brands attaching themselves inauthentically just for the purposes of good press....
Members-only Branding Your micro-level brand purpose Gast贸n Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below....
Members-only Podcasts CMO Convo | The future of brand storytelling | Lorena Morales Predicting the future is never easy, but we give it a good effort with Lorena Morales, Director of Global Marketing Revenue Operations at JLL, as we examine what elements of good stories will remain constant in marketing, and how technology and culture might change how we tell them....