How AI is reshaping search in 2025: A strategic guide for marketing leaders

Sales Development Representatives can play across diverse areas of marketing. In this article, we'll explore how the strategic integration of SDRs can impact your field marketing efforts, provided you chart a clear course for their objectives and define the metrics of success....

Elina Vilk, CMO of Hootsuite, joins us on CMO Convo to share how to truly maximize the power of social for your brand....

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....

Where marketing and sales alignment is often the linchpin of sustainable growth, strategically deploying SDRs can be pivotal in propelling a company forward....

We spoke to Joe Aurilia Jr, Senior Vice President of Operations at Cyware, to break down everything ops specialists want their CMOs to know for successful alignment and collaboration....

Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics....

In honor of the spooky season, I summoned a terrible spirit named ChatGPT to tell me a tale of terror for CMOs and marketing officers. Ready to explore the depths of horror?...

In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success....

Don't let silos sabotage marketing success. It's time for an alignment check-up to fully leverage your team's talents. Unify your marketing for dramatically better results....

In this article, I'll break down the main reasons marketing and sales are often misaligned, the focus areas CMOs need to pay the most attention to achieve alignment, and my five tried-and-tested strategies that drive sales and marketing alignment....

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring...

The popularity of a brand's post isn't a matter of luck or some secret formula, rather, it's the result of a well-structured and diligently executed strategy. Brands that do successfully achieve this invest plenty of time and effort into attaining a high level of social media maturity....

This article dives into some of the core ethical dilemmas raised by AI marketing, including bias, privacy, transparency, and more....

With the depreciation of third-party cookies and increasing regulations, first-party data is becoming one of the most valuable assets for marketing leaders. But could the data economy be rigged before it really starts?...

We’ve pulled together some of the biggest insights from Patrick's AMA on everything from preparing for the end of third-party cookies, to the state of PPC in a first-party data-centric world....