Brand strategy

Note: This article is based on a talk by Grant McDougall, Co-Founder & CEO of BlueOcean.ai, from our Chief Marketing Officer Summit....

This article explores how marketing leaders are evolving their measurement strategies to balance performance and brand....

Unlock the full strategic power of your brand to drive loyalty, growth, and impact. Hear from industry titans from the likes of Playboy, Workday, Sage & more....

Catch up on all sessions from Brand Marketing Summit including insights from WorkDay, CBS, HP, and more....

A ready-to-use dashboard for tracking the strength of your brand across awareness, engagement, and perception....

Is your marketing setting your company up for long-term success or just helping you hit next quarter’s MQL goals? This is the...

Luxury isn’t just in the product—it lives in the narrative you craft around it....

The companies that bring brand and marketing together build lasting customer relationships that drive growth, advocacy, and revenue....

The real story behind Health-Ade’s marketing momentum....

Transform your brand by telling the stories that matter....

Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy....

During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative....

In marketing, there's a debate swirling over which comes first, the brand or the product. The truth is, there's a lot of nuance that makes this answer more complicated than simply choosing one or the other....

Brands, much like living organisms, evolve over time to adapt to their surroundings, grow, and transform to meet the ever-changing needs of the marketplace....

By prioritizing authentic engagement, user-generated content, and meaningful connections, you can transform your customers into passionate supporters who champion your brand....