Storytelling

As chief marketing officers, we must deeply understand our customers and their unmet needs. This understanding allows us to market in a way that truly resonates with target audiences....

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...

Randy Frisch, CMO of Uberflip, joined us to outline his vision for content marketing: rather than just churning out content, we need to be developing curated experiences....

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

CMO Convo’s 100th episode is coming up fast, so I’m taking the opportunity to take a look back at some of the highlights from the 99 episodes so far....

With our 100th episode coming up, we’re taking a listen back over all 99 episodes we’ve published so far to pull out the highlights....

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Successful meme marketing is no easy feat, so let’s dive into which brands have been the most successful with meme marketing over the past year and what makes them unique....

Storytellers have been discussing how best to connect with their audiences emotionally for centuries, and we examined how their theories apply in brand storytelling with Gastón Tourn, CMO of Curio....

It's often the characters we remember the most when it comes to the stories we love, which means it's essential that you think about the characters in your brand stories, and the roles they're playing in your narratives....

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....