Storytelling

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

According to Jeff Coyle, Chief Strategy Officer and Co-founder of MarketMuse, by gaining an understanding of how search bots actually crawl your site, you can give your content teams more freedom to create the great content your customers deserve and value....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

The recent collaboration between Solo Stove and Snoop Dogg offers a trove of lessons for marketers navigating the complexities of celebrity endorsements and product promotion....

Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?...

Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...

Randy Frisch, CMO of Uberflip, joined us to outline his vision for content marketing: rather than just churning out content, we need to be developing curated experiences....

Some storytelling techniques have stood the test of time (some of them are thousands of years old), so why shouldn't they be applicable in modern marketing storytelling?...

CMO Convo’s 100th episode is coming up fast, so I’m taking the opportunity to take a look back at some of the highlights from the 99 episodes so far....

With our 100th episode coming up, we’re taking a listen back over all 99 episodes we’ve published so far to pull out the highlights....