Team management

With our 100th episode coming up, we’re taking a listen back over all 99 episodes we’ve published so far to pull out the highlights....

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building the kinds of organizations that represent us as people and our businesses well....

For marketing assessments, there are a number of areas one should baseline against best practices, and here's the approach I've refined over multiple tenures as a CMO....

The realistic way to look at marketing team design is based on core pillars and needs to be agile instead of perfect....

Across almost any industry, the audiences you're marketing to are likely becoming more and more diverse. Does your marketing team reflect that?...

Angeley joins us to explain why we need to get better at showing how marketing is driving revenue, not stripping out the types of marketing that we know work but historically haven't been able to show clear revenue attribution....

Sustainability is one of the biggest challenges that the world, society, and our industry faces. What responsibility do marketing leaders have?...

As a marketing leader, you're likely intrigued by the potential of generative AI, but it's important to be aware of the potential pitfalls and ensure its responsible use in marketing....

Being a marketing leader comes with unique challenges. While there are similarities across the C-suite, heads of marketing face a distinctive landscape....

True sales and marketing alignment isn't just about trying to get two different functions working together, it's recognizing that they're two parts of a greater whole....

This article aims to (a) describe what is a Headless CMS, and (b) outline what you as a Marketer need to know about it....

C-suite silos can be one of the biggest barriers to your success as a CMO. And right now, C-suite alignment is more important than ever....

Are we thinking about ChatGPT and content in the right way? Are we maybe missing a bigger picture? Find out in this episode....

When employees feel supported and invested in by the company, they are more likely to be engaged, motivated, and committed to delivering excellent customer experiences....

In our CMOs to Watch in 2023 list, we asked our honourees to share what they think their main responsibilities need to be in another challenging year....