What is a fractional CMO? A complete guide for businesses and marketers

Yoni Solomon, CMO of Uptime, joins us to discuss two core facets of marketing, messaging and positioning, sharing how he tackled them when he stepped into the CMO role....

Until fairly recently my hiring priorities have been based on the company’s needs during the pandemic. With a lot of the world moving into a “post-pandemic world”, I know many of my CMO peers might be struggling to identify what roles to prioritize....

Discover how and why you need to be setting up effective customer feedback loops with other departments as a CMO with Mary Costa, Co-founder and CMO of Better & Better....

The ABM approach has transformed how many B2B brands operate. But are you potentially missing the mark as a CMO if you're thinking about your accounts-based approach purely as marketing's responsibility?...

You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI....

The stages of the buyer's journey, from initial awareness to post-purchase relationship management....

Discover the right questions to ask when creating a B2C buyer persona....

If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...

10 crucial questions that will help you gain crucial insights into your customers' experiences with your product or service....

Determine which priority level your product launch falls under....

Your competitors have something to teach you. Yes! You may have differences in values, team, sales targets, etc. but one thing you have in common is the clients....

A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why...

The essential boxes to be ticked when building and releasing your product and/or features....

A one-pager template to help you clearly outline a new product feature to internal and external stakeholders....

We spoke to Rusty Bishop, CMO of Bigtincan, on how to create adaptable plans for the future, along with some actual good things for marketing leaders to look forward to that might actually make their lives easier!...