Members-only Leadership Driving revenue through marketing and sales alignment In this article, I'll break down the main reasons marketing and sales are often misaligned, the focus areas CMOs need to pay the most attention to achieve alignment, and my five tried-and-tested strategies that drive sales and marketing alignment....
Members-only Promoted posts Elevating your brand's social media maturity: a guide to success The popularity of a brand's post isn't a matter of luck or some secret formula, rather, it's the result of a well-structured and diligently executed strategy. Brands that do successfully achieve this invest plenty of time and effort into attaining a high level of social media maturity....
Members-only Consumer Insights Creating a customer feedback loop As the co-founder and CMO of personal care brand Better & Better, Mary Costa knows how essential it is to be the representative of the customer in her role....
Members-only Growth How to build a growth-focused marketing team Maya Moufarek, CMO Growth Consultant, discusses how you should be approaching growth-focused team building as a CMO....
Members-only Leadership 5 practical steps to sales and marketing alignment Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....
Members-only Reports The Growth CMO Survey 2023/24 We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....
Members-only Podcasts CMO Convo | Prioritizing people with your performance | Michelle Peterson Michelle Peterson, CMO of Kendra Scott, joined us to share her insights on understanding all the people connected to a brand, and how to leverage that understanding into effective marketing strategies....
Members-only Careers The power of self-assessment as a CMO Self-assessment provides a reality check, allowing the marketing team to determine if they’re doing the right things to achieve their desired outcomes....
Members-only Marketing The United Strategies of Marketing - ABM & Demand Generation The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....
Members-only CMO Convo CMO Convo | Are CMOs and CEOs aligned on the use of AI? | Bryan Gernert & Ericka McCoy Seems like everyone these days has an opinion on how AI should be used in marketing. But as a CMO, one of the most important opinions is your CEO's....
Members-only Podcasts CMO Convo | Sales and Marketing, Unite! | Jessica Lyn Zall In this episode of CMO Convo, we're joined by Jessica Lyn Zall, CMO of Percent, and she's breaking down the way Sales and Marketing collaborate needs to evolve alongside customer behavior....
Members-only Leadership Everything you need to know about marketing OKRs OKRs is a term that gets thrown around a lot these days, but what exactly does it mean? Andrea Lineham, CMO of Zai, is here to shed some light on the magic of OKRs and how they can help drive your business’ performance....
Members-only CMOs What are the biggest challenges facing CMOs and marketing leaders? In this article, we’ve pulled together some of the biggest CMO challenges 2023 has presented to our community. We've also added some quick advice on how to overcome them if you’re in a similar circumstance....
Members-only Team management Revenue marketing only works when accountability is in place With today's heavy focus on measurable results and ROI, savvy marketers are increasingly looking for ways to achieve bottom-line responsibilities....
Members-only Branding How to drive engagement with brand stories Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it....